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avatar for Loren McDonald

Loren McDonald

EVAdoption, LLC
CEO
As CEO of EVAdoption, LLC, Loren McDonald consults with companies and organizations that are trying to understand how the transition to electric vehicles will impact their business and but also provide opportunities for growth. A core focus is understanding the key factors that will drive and hinder consumer adoption of EVs, including the role of EV charging infrastructure and customer experience. His research and analysis have been cited in the New York Times, Washington Post, and USA Today and he is also a contributing writer to CleanTechnica.

He leverages more than 30 years of experience as a marketing executive, consultant, and thought leader for companies including IBM, Arthur Andersen, USWeb/CKS, and Silverpop. He has written more than 600 articles on both marketing and electric vehicle trends and has delivered more than 400 presentations and webinars in 19 countries.